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The 21st century has witnessed a rapid surge in industrial pollution, accompanied by the depletion of natural resources, prompting a collective call to action. As a result, the greening of corporations and ecological sustainability has emerged as a matter of paramount importance for decision-makers worldwide. This study, thereby, aims to examine the implementation of environmentally responsible (Green) human resource management practices in the health sector and their influence on organizational sustainability performance. Methodologically, a descriptive approach was employed, utilizing a questionnaire survey to collect data from 250 healthcare employees within Pakistan's healthcare sector. The study's statistical outcomes indicate that green hiring positively influences economic performance but not social and environmental performance. However, green training, involvement, performance management, and compensation are all positively related to organizational sustainability performance, encompassing social, economic, and environmental aspects in Pakistan’s healthcare sector. By summing up, this study concludes the significance of customizing green HR practices for enhancing sustainability performance in the healthcare sector. It underscores the crucial role played by green human resource management practices and their impact on organizational sustainability performance in a developing country context, specifically in Pakistan.

Green human resource management, or GHRM, is a relatively new idea but is already thought to be an essential tool for fostering sustainable behavior in businesses. We intended to find out how GHRM affects worker pro-environmental behaviors (PEBs) by using worker engagement (WENG) and the green psychological climate (GPC) as mediators. The study tested and analyzed the suggested model using the PLS-SEM technique via SmartPLS 4. To gather data from 324 valid respondents—HR managers and employees—we used a quantitative study approach. These participants were chosen randomly from three industrial parks in Afghanistan. The analysis's findings demonstrated that GHRM possessed a positive impact on employees' PEBs. Furthermore, the employees' pro-environmental behaviors PEBs are fostered by the green psychological climate GPC and worker engagement WENG. The study presents new findings indicating that, in the Afghanistan industrial context, GHRM both directly and indirectly affects employees' PEBs through the partially mediating effects of GPC and WENG. The present research is significant because it fills in the gaps in the literature and offers new perspectives on GHRM. Notably, there aren't many GHRM studies that focus on Afghanistan's industrial sector. Furthermore, in analyzing these connections and evaluating the mediation effects, this study contributes to the body of knowledge currently available on PEBs.  Additionally, this study makes a practical contribution to the industrial sector by offering guidance on how to improve managers' understanding of GHRM policies, enhance employee PEBs at work, and foster an environmentally friendly organizational culture.

Green human resource management practices are widely accepted and are essential for encouraging sustainable behavior in organizations. We aimed to ascertain the relationship between employees' eco-friendly behavior and Green HRM practices by employing environmental awareness as a mediator. we analyzed and tested the suggested model Employing the PLS-SEM method through SmartPLS 4. The current study employed a quantitative research approach to collect data from 346 actual respondents. From six major public universities in Afghanistan, these participants were selected randomly. Based on the investigation, it was shown that green recruitment and selection, green training and development, green performance management, and green reward and compensation possessed a positive impact on employees' eco-friendly behavior.  Additionally, environmental awareness promotes eco-friendly conduct among the staff. The research provides updated outcomes showing that, through the partially moderating impacts of environmental awareness, green HRM practices in Afghanistan's public universities both directly and indirectly influence employees' eco-friendly behavior. The current study is noteworthy since it provides fresh insights into green HRM. Additionally, by examining these relationships and assessing the mediation effects, this work adds to the amount of literature already accessible on environmentally friendly behaviors.  Furthermore, current research makes a practical contribution to public universities by suggesting guidelines on how to increase academicians' awareness of green HRM practices, enhance eco-friendly behavior at work, and develop environmentally friendly behavior.

This study aims to explore key drivers of tourism sustainability practices and their impact on the sustainable competitive performance of the tourism accommodation industry. The study adopts an exploratory research design under qualitative research, using semi-structured interviewing of owners and managers of tourism accommodation firms using the TOE framework and RBV theory. The findings reveal that technological sustainability expertise, executive sustainability support, organizational resources and capability, service intermediary sustainability practices, collaborative innovation adoption capability, tourism sustainability regulatory policy, and sustainability practices perceived by residents are the key drivers of TSP. The outcomes also show that tourism sustainability practices have a positive impact on the SCP of accommodation firms. This study makes a theoretical contribution to the literature on tourism sustainability by exploring how TOE antecedents motivate firms to adopt sustainability practices as product innovation, which in turn enhance SCP. Also, this study provides strong backing for the premises of the TOE framework, and RBV theory offers valuable practical insights for managers and owners. This will aid in identifying the pivotal factors influencing TSP and SCP, enabling the implementation of innovative strategies to enhance firm competitiveness. Also, the research can help the government and policymakers formulate sustainable tourism policies to promote tourism innovations. The adoption of sustainable practices has been a focal point for both academic researchers and professionals in the tourism industry. However, there has been insufficient exploration of the TOE drivers that facilitate the integration of tourism sustainability within the context of TAFs in a developing country. Therefore, this study aims to fill this gap in knowledge.

The objective of this study was to investigate the challenges encountered by organisations when integrating sustainable marketing into their strategic strategies. The research adopted a qualitative research design. Participants were selected from a representative sample of Zimbabwean organisations from various industries that have incorporated sustainable practices into their marketing strategy. Purposive sampling was used to select businesses encompassing various industries, sizes, and degrees of sustainability integration. This study, grounded in stakeholder theory, unveils challenges in implementing sustainable marketing strategies, including consumer awareness, resource constraints, hesitancy from stakeholders, competition from alternatives, regulatory complexities and measurement difficulties, underscoring the critical role of stakeholder engagement in navigating these challenges. Organisations must strategically incorporate sustainable practices by optimising resources, reducing inefficiencies, and aligning with sustainability goals, promoting the connection between resource optimization and environmental preservation. Further, they have leverage partnerships with sustainable suppliers, NGOs, and stakeholders to enhance sustainability initiatives by pooling resources, sharing costs, and overcoming budget constraints. Further study could investigate effective strategies for overcoming stakeholder hesitancy and fostering greater stakeholder engagement in sustainability initiatives.

This study examines the impact of green perceived value and green perceived risk on repurchase intention mediated by  green trust in Adidas green products. This study is explanatory and employs a quantitative methodology. The study's population comprised individuals who purchased Adidas green products. This study employs a purposive sampling technique. The sample size consists of 190 respondents. The data utilized in this study were gathered by questionnaire. The acquired data were analyzed using SEM (Structural Equation Modeling) PLS. The findings indicated that Green Perceived Value positively enhances repurchase intention and trust. Furthermore, Green Perceived Risk adversely affects repurchase intention and trust, while Green Trust enhances repurchase intention. Green Trust can enhance the relationship between Green Perceived Value and Green Perceived Risk regarding repurchase intention, but its mediation role is partial. This study highlights that to increase repurchase intention, Adidas should focus on high green perceived value through consistent product quality and emphasize its environmental commitment to attract younger consumers. Although green perceived risk is low, Adidas should minimize negative risks and maintain product quality. Additionally, green trust plays a crucial role in strengthening consumer confidence and attracting new customers.

The motivation behind this study is rising concern about climate change and its impact on future generations. Mining companies in Zimbabwe are significant contributors to environmental degradation. The study tested the relationship between climate action and green human capital management and its sub-variables of green recruitment and selection, green training and development, green reward management, and green performance management. The quantitative survey utilized a sample size of 383 employees across the Zimbabwean mining sector. The study found that green human capital, green training and development, and climate action are being implemented in the Zimbabwean mining sector. However, the study found that mining enterprises need to implement green recruitment and selection, green reward management, and green performance management, which is a cause for concern. The study accepts all hypotheses as multiple linear regression, which showed a significant positive relationship between climate action and green human capital and its sub-variables. The study recommends that organizations utilize green human capital management practices in the fight against climate change and its consequences. The study adds to the body of knowledge on green human resources by providing valuable insights into green human capital activities that generate maximum climate action.

This study aims to investigate the impact of green empowering leadership (GEL) on organisational citizenship behaviour toward the environment (OCBE) of employees in hospitality firms. Green empowering leadership is a newly conceptualized leadership style that combines traditional empowering leadership with a focus on environmental sustainability. Therefore, the purpose of this study is to examine how GEL can improve OCBE in hospitality firms. To test hypotheses and accomplish study goals, the social exchange theory (SET) theory was combined with a quantitative research strategy. Data was collected from hotel employees in a cross-sectional survey and the study adopted the convenience and purposive sampling method, and the survey participants were middle level managers of hotels. The study used the Partial Least Square-Structural Equation Modelling (PLS-SEM) for data analysis. The findings indicate a positive effect of green empowering leadership and OCBE. The findings of the study have important implications for policy and practice in the hospitality industry. There is the need for hotel to adopt green practices and incorporate ecological concerns in their strategy and operation.

The purpose of the study is to ascertain the influence of ecolabels in the consumption of certified green products. It explores ecolabels in Durban, hoping to gain valuable insights into ecolabels’ role in influencing the consumption of certified green products. The study employed a quantitative and a non-probability sampling method to understand the influence of ecolabels among green consumers in Durban. To ensure that the data represents the diversity of Durban consumers, a random sampling method was adopted. The data was collected using questionnaires and analysed using the IBM SPSS Version 25. The study employed a sample of 384 customers from retail malls within selected Durban suburbs. The findings revealed that consumers generally have a positive perception of ecolabels and are likely to recommend certified green products. However, the data also revealed that there is scepticism around certified green products as they are considered expensive and can perhaps be attributed to the high cost of certification, credibility issues and the cost associated with the ecolabelling. There is a potential trend towards wider acceptance, with more respondents trusting the authenticity of ecolabels than not. The study also found that older respondents and those with higher income tend to have a more positive perception of ecolabels, potentially due to higher disposable income and greater familiarity with the concept. This suggests that addressing concerns about cost and credibility could further increase positive consumer perception of ecolabels. Businesses can use these findings to develop strategies to address consumer concerns about the cost and credibility of certified green products. They can also target marketing efforts towards older demographics and higher-income consumers who are more receptive to ecolabels. Policymakers can use the findings to evaluate the effectiveness of existing ecolabeling programs and also develop strategies to increase consumer awareness and trust in ecolabels, especially younger audiences.

As a country contributing 1.4 tons of plastic waste to the world's waters, Indonesia requires a mature green concept implementation from various stakeholders. However, it is regrettable that no FMCG company has a comprehensive strategy to commit to switching from single-use plastics. This concept enables companies to play in an underutilized niche market. This study fills the knowledge gap by investigating the complex relationship between environmental knowledge, environmental concern, consumer attitudes, and purchase intentions for plastic-bottled beverages. Data were obtained through an online questionnaire distributed to 297 respondents in the East Java. Data were processed using path analysis, revealing that environmental knowledge and concern, as well as consumer attitudes, have a positive and significant relationship with green purchase intention. Environmental knowledge and concern also positively and significantly affect consumer attitudes. Moreover, positive consumer attitudes can reduce the influence of environmental knowledge and concern on purchasing environmentally friendly products. This confirms that positive consumer attitudes towards environmentally friendly products are not the only factor influencing their purchase intentions.