International Journal of Research in Business and Social Science

The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

This paper analyzes the total factor productivity developments in the Middle East banking, by drawing on the experience of Jordanian banks at the start of the new millennium. In order to control for the effects of different specifications of banking technology on the results, this study estimates the productivity and efficiency growth scores under two alternative approaches, production and intermediation models. On average, under the former model, we found 79% technical efficiency and 3.2% productivity growth, while under the later model we found 92% technical efficiency and 3.3% productivity growth for the sector. One implication is that the Jordanian banks can obtain considerable resource savings if they can catch up with the best practice banks. Among the organizational forms operating in this emerging market, we found that commercial banks generally outperform both investment and Islamic banks in terms of efficiency and total factor productivity growth.

This research aims to investigate the effects of employer branding and career anchor on the intention to leave. The object of this research is the companies operating in the technology, finance and pharmaceutical sectors while the subject is 229 employees. Three variables from the research data were gathered through instruments in the form of valid and reliable questionnaires. Statistical Analysis of the research data used hierarchical regression analysis with the significance in accordance with the output of SPSS 20.0. The review of the findings obtained from the data demonstrated a statistically significant correlation between the employer brand and career anchor; employer brand and the intention to leave. Findings indicated that employer branding has a significant effect on career anchor and intention to leave; career anchor also has a significant effect on the intention to leave. However, the mediator effect of career anchor did not appear in the relationship between employer branding and intention to leave.

Power has long been shifting from manufacturers to retailers in marketing channels and there is an intensive competition in the retail sector. Retailers need to follow changing consumer trends and technological developments closer and design their marketing strategies accordingly. Thus studies about  retailing has become more important than ever. The purpose of this conceptual study is to examine the reflections of changing consumer trends and technological developments on retailing.  Within the study, it is observed that; (i) in retailing, understanding how consumers behave as shoppers in different channels is an important key to success,  (ii) retailing should be adapted to changing consumer trends, (iii) technologies used in retailing are grouped under three categories which are smart technologies, biometric technologies and technologies developed for different dimensions of reality, these technologies provide substantial benefits for retailers and consumers, but high switching and implementation costs, (iv) consumers’ approach towards these technologies and consumers’ worries about  privacy of personal information should also be considered while evaluating these technologies. In the conclusion part of the study, some recommendations are made for retailers. This innovative study is expected to contribute to retailers and the retailing literature.

Throughout the evolution of marketing, as a result of increasing competition, there has been a shift from a production oriented approach to a marketing oriented approach. Strategic thinking that gives companies an advantage over their competitors gained importance. By the end of the 1980s, experts studying strategy looked back into rich military literature to find some basic principles to help them define strategies for today’s business environment. In this period warfare and its similarities with the business world were a great inspiration for marketers. The aim of this study is to show the relation between marketing strategies and military strategies. This exploratory research used secondary data. It is expected that, in the twenty-first century’s highly competitive conditions, this study will give marketers a different point of strategic view and contribute to marketing literature.

This research aims to investigate the effects of employer branding and career anchor on the intention to leave. The object of this research is the companies operating in the technology, finance and pharmaceutical sectors while the subject is 229 employees. Three variables from the research data were gathered through instruments in the form of valid and reliable questionnaires. Statistical Analysis of the research data used hierarchical regression analysis with the significance in accordance with the output of SPSS 20.0. The review of the findings obtained from the data demonstrated a statistically significant correlation between the employer brand and career anchor; employer brand and the intention to leave. Findings indicated that employer branding has a significant effect on career anchor and intention to leave; career anchor also has a significant effect on the intention to leave. However, the mediator effect of career anchor did not appear in the relationship between employer branding and intention to leave.

Environmental uncertainty is increasing day by day in increasing competition conditions. Under the uncertainty, corporate executives are confronted with the problem of taking long-term strategic decisions that are both instantaneous and capable of maintaining their assets. Particularly under uncertainty, limited information and focusing on short term and near environment are the most important problems faced by the sustainability of today's companies.The aim of this study is to create a model where managers can create organizational structures that can turn environmental uncertainty into a risk by positively affecting organizational performance. As a result of the study, it has been observed that the institutions where the bottom-up and horizontal information flow structures are formed and the centralization levels are reduced have more detailed information in the sectoral framework and the organizational performance perceived in the context of innovation, quality and productivity has increased.

This paper analyzes the total factor productivity developments in the Middle East banking, by drawing on the experience of Jordanian banks at the start of the new millennium. In order to control for the effects of different specifications of banking technology on the results, this study estimates the productivity and efficiency growth scores under two alternative approaches, production and intermediation models. On average, under the former model, we found 79% technical efficiency and 3.2% productivity growth, while under the later model we found 92% technical efficiency and 3.3% productivity growth for the sector. One implication is that the Jordanian banks can obtain considerable resource savings if they can catch up with the best practice banks. Among the organizational forms operating in this emerging market, we found that commercial banks generally outperform both investment and Islamic banks in terms of efficiency and total factor productivity growth.

Power has long been shifting from manufacturers to retailers in marketing channels and there is an intensive competition in the retail sector. Retailers need to follow changing consumer trends and technological developments closer and design their marketing strategies accordingly. Thus studies about  retailing has become more important than ever. The purpose of this conceptual study is to examine the reflections of changing consumer trends and technological developments on retailing.  Within the study, it is observed that; (i) in retailing, understanding how consumers behave as shoppers in different channels is an important key to success,  (ii) retailing should be adapted to changing consumer trends, (iii) technologies used in retailing are grouped under three categories which are smart technologies, biometric technologies and technologies developed for different dimensions of reality, these technologies provide substantial benefits for retailers and consumers, but high switching and implementation costs, (iv) consumers’ approach towards these technologies and consumers’ worries about  privacy of personal information should also be considered while evaluating these technologies. In the conclusion part of the study, some recommendations are made for retailers. This innovative study is expected to contribute to retailers and the retailing literature.

Throughout the evolution of marketing, as a result of increasing competition, there has been a shift from a production oriented approach to a marketing oriented approach. Strategic thinking that gives companies an advantage over their competitors gained importance. By the end of the 1980s, experts studying strategy looked back into rich military literature to find some basic principles to help them define strategies for today’s business environment. In this period warfare and its similarities with the business world were a great inspiration for marketers. The aim of this study is to show the relation between marketing strategies and military strategies. This exploratory research used secondary data. It is expected that, in the twenty-first century’s highly competitive conditions, this study will give marketers a different point of strategic view and contribute to marketing literature.