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International Journal of Business Ecosystem & Strategy
Last article check: 06 Nov 2026 19:14 · Completed
Last successful article refresh: 06 Nov 2026 19:14
Next article check due: 07 Nov 2026 19:14
Crossref refresh: 21 Oct 2026 00:14 · OpenAlex refresh: 21 Oct 2026 00:14
Bussecon Review of Social Sciences
Last article check: 06 Nov 2026 19:14 · Completed
Last successful article refresh: 06 Nov 2026 19:14
Next article check due: 07 Nov 2026 19:14
Crossref refresh: 21 Oct 2026 00:01 · OpenAlex refresh: 21 Oct 2026 00:02
INDEXED PUBLICATIONS565
CROSSREF CITATIONS330
CROSSREF · CITED PUBLICATIONS28.5%
CROSSREF · MEAN CITATIONS0.59

Crossref citation coverage: 562 / 565 publications (99.5%). Latest observation: 21 Oct 2026, 00:14 UTC. Means and percentages use records with known counts.

Research collection

565 publications

JOURNAL ARTICLE

The social media marketing strategies employed by SMMEs for survival and growth during the Covid-19 crisis in rural KwaZulu- Natal

Godfrey Mpungose · Lawrence Mpele Lekhanya · Emem O. Anwana

International Journal of Business Ecosystem & Strategy · 2024

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The Covid-19 crisis has disrupted businesses of Small, Medium and Micro Enterprises (SMMEs) globally, particularly in rural areas such as KwaZulu-Natal (KZN), South Africa. This study investigated the social media marketing strategies adopted by rural SMMEs to survive and grow during the Covid-19 crisis. Furthermore, it aims to recommend the social media marketing strategies that can be used by SMMEs as a critical tool for their survival and grow during the Covid-19 crisis in rural KZN. The quantitative design was adopted, and data was collected from 374 rural SMMEs in KZN by a closed-ended 5-point Likert scale questionnaire. The collected data was analysed by means of statistical social sciences software 27.0. Data was analyzed using descriptive statistics, factor analysis, and correlation analysis to identify the determinants of social media strategies and its impact on business performance.  Key findings include a significant positive relationship between creating awareness of products and services and increased sales, where r = 0.708, p <0.01 and a significant correlation between customers’ needs and complaints and use of social media to retain customers, where r =0.653, p < 0.001. Recommendations suggested that rural SMMEs must gain technical competencies to use social media marketing strategies to gain competitive advantage to sustain their businesses during the Covid-19 crisis.

DOI 10.36096/ijbes.v6i3.5301 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Exploring the campus managers’ challenges in managing educational resources in a TVET college

J.T. Mbatha · Alan B. Buthelezi · Oluwatoyin Ayodele Ajani

International Journal of Business Ecosystem & Strategy · 2024

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This qualitative research article examines the challenges faced by campus managers in managing educational resources within a Technical Vocational Education and Training (TVET) college in KwaZulu-Natal (KZN), South Africa. The study aims to inform and enhance resource management practices in similar educational settings by exploring the real-life experiences of campus managers. Specifically, the research focuses on understanding the challenges encountered by campus managers in their role of managing educational resources at a TVET college. The study adopts an interpretive paradigm and utilises thematic data analysis to analyse the perspectives of three campus managers from distinct campuses within a single TVET college. Participants were purposively selected, and semi-structured interviews were conducted to collect data. In adherence to COVID-19 regulations, interviews were facilitated through the Zoom platform to ensure social distancing. Thematic data analysis was employed to identify recurring themes and patterns within the data generated from the participants' responses. The findings reveal several challenges campus managers face, including prolonged and stringent procurement processes, inadequate supply of educational resources, financial constraints, and suboptimal maintenance of educational facilities.

DOI 10.36096/ijbes.v6i3.5320 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Reimagining local government's role in promoting inclusivity: A coproduction pathway for cities

Lewis Edwin Chigova · Tawanda Nyikadzino

International Journal of Business Ecosystem & Strategy · 2024

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Promoting inclusion requires acknowledging and tackling many aspects and overcoming obstacles and disparities that hinder equitable access to opportunities, resources, and services. It is worth mentioning that the hierarchical method of creating policies and providing services in urban areas frequently neglects to consider the varied requirements and viewpoints of different communities. Therefore, it is necessary to further investigate approaches to policymaking and service delivery that take into account the different needs and perspectives of the community. This article examines the City of Johannesburg as a case study to investigate a collaborative approach for municipal governments to enhance inclusion in urban areas. Using a qualitative research design, this study gathers data by analysing documents and reviewing existing literature. The data are examined using the process of content analysis. The report reveals that coproduction approaches enhance inclusivity in the City of Johannesburg by fostering collaboration opportunities between local governments and communities. It illustrates that when individuals participate in the formulation of policies and the provision of services, local governments may more effectively access the many needs and viewpoints of the community and develop policies and services that are more efficient and inclusive. The report also emphasises the difficulties linked to the implementation of a coproduction strategy and suggests the need to enhance capabilities and establish trust and communication among stakeholders.

DOI 10.36096/ijbes.v6i3.5902 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

An empirical analysis of challenges of implementing AfCFTA on South Africa’s trade in the SADC region: evidence using the PPML Estimation Technique

Ngonidzashe Chiranga · Teboho J. Mosikari · Mulatu F. Zerihun

International Journal of Business Ecosystem & Strategy · 2024

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Intra-SADC trade has not met the target that was set by the African Continental Trade Agreement (AfCFTA) of achieving 22% by the year 2022 due to a myriad of various trade-related challenges. This present study aims to compare the results of using a Poisson Maximum Likelihood Estimator (PPML) with Random Effects (RE), Fixed Effects (FE), and an Ordinary Least Squares (POLS) model on a balanced panel of select eight Southern African Development Community (SADC) members that trade with South Africa over the period 2010-2022. The paper empirically examines how South Africa’s overlapping Regional Economic Community (REC) membership affects bilateral trade. Also, the examination of how the impact of distance between South Africa and its trading partners impacts bilateral trade. The study findings are that PPML provides more robust results than other estimation techniques in estimating the gravity model for a balanced micro panel. From the PPML results, distance has a significant negative impact at a 5% level on bilateral exports from South Africa which implies that SADC countries that are relatively far in terms of distance from South Africa and landlocked tend to experience a relative fall in exports from South Africa.  However, multiple REC membership has a positive and significant impact of 1% level of significance on bilateral trade contrary to the negative relationship that was expected. The study recommends the speedy conclusion of outstanding AfCFTA issues for member states to effectively benefit from the economies that economic geography presents.

DOI 10.36096/ijbes.v6i3.6050 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

The implications of gender inequality and land allocation South African rural areas: a theoretical perspective

Malesela Masenya

International Journal of Business Ecosystem & Strategy · 2024

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The purpose of the study is to examine the factors and physiognomies that perpetuate unequal allocation and distribution of land between men and women in rural areas. Land is regarded as an instrument towards poverty reduction, increased economic growth and economic development. Gender inequality on allocation of resources such as land continues to manifest not only in African countries but throughout the globe. Moreover, the criteria in which the land is allocated plays a pivotal role in the lives of the people. The resources are still allocated based on the role played by men and women within the society. Although, the post-apartheid South African government formulated laws and policies that aimed to redress the inequalities that still exist in many communities. Cultural roles and beliefs still define how men and women should conduct themselves within the households and communities at large. The study argues that there is a continued limitation of access to and ownership of land by women. Cultural and gender stereotype still influences how land is allocated among men and women. The study concludes that due to culture, men are given the privilege to have access to land and take over their family’s inheritances while women are expected to get married and live with their husband’s family. As a result, women continue to suffer the hardest with limited access to land.

DOI 10.36096/ijbes.v6i3.4854 Crossref citations4 OpenAlex citations
JOURNAL ARTICLE

Challenges faced by the government in addressing organised crime in South Africa: a policy framework analysis

Mahlatse Ragolane · Nthabiseng Gratitude Khoza

International Journal of Business Ecosystem & Strategy · 2024

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South Africa has experienced an exponential increase in organized crime over the past decade. The government has implemented strategies to combat organised crime, however, the lack of institutional strength, corruption, and cooperation among agencies have hindered their efforts. A growing debate is on whether socioeconomic uncertainties and instability are responsible for the growth of organized crime. The objective of this paper was to explore the challenges faced by the government to address organised crime in South Africa with a focus on the policy framework and the intent of government institutions to address this phenomenon. The study used the Social Disorganised Theory to explore whether the rise in organized crime can be attributed to social instability, economic deprivation, and lack of social cohesion which in turn influences individuals to engage in criminal activities. The methodology adopted in this paper is qualitative and data was collected using secondary sources and materials. The findings indicate that organised crime is increasing in South Africa and across borders due to the lack of political will, management, expertise, and skills of law enforcement agencies to fight organised crime. The findings also indicate that there is an increase in corruption within agencies mandated to carry out the portfolios of fighting and reducing organised crime leading to a subsequent illusion that policies and security are insufficient and unstable. The study argues that to combat organised crime in South Africa, the government must address issues such as inter alia, lack of political will, corruption, lack of institutional capacity and lack of collaboration through the proposed nine steps model.

DOI 10.36096/ijbes.v6i3.5103 Crossref citations5 OpenAlex citations
JOURNAL ARTICLE

Inclusive education for pre-service teachers in South African rural universities

Oluwatoyin Ajani · Sithabile S. Ntombela

International Journal of Business Ecosystem & Strategy · 2024

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This systematic literature review investigates the integration of inclusive education within pre-service teacher training programmes at rural universities in South Africa, focusing on the nexus between theoretical underpinnings and practical applications. The study aims to synthesise existing research to understand how inclusive education principles are adapted and applied in the preparation of teachers in rural settings, where educational resources and support mechanisms may differ significantly from urban centres. The review used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines to ensure a rigorous and systematic approach, with the selection criteria confined to peer-reviewed articles published from 2000 to 2024 that discuss both the theory and practice of inclusive education specifically in the context of South African rural higher education. The research objectives include identifying core theoretical frameworks employed in the literature, evaluating the effectiveness of these pedagogical approaches, and proposing actionable strategies for enhancing teacher readiness for inclusive education in rural environments. This study contributes to the development of a more coherent strategy for implementing inclusive education that is sensitive to the socio-economic and cultural contexts of rural South Africa.

DOI 10.36096/ijbes.v6i3.5312 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

Exploring the impact of social responsibility on staff engagement in Ghanaian Universities:

Emmanuel Barima Agyemang Prempeh · Dennis Yao Dzansi

International Journal of Business Ecosystem & Strategy · 2024

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Ghanaian universities have embraced a corporate identity and are actively participating in Corporate Social Responsibility (CSR), which is referred to as University Social Responsibility (USR). The purpose of this is to enhance the perception of identification (organisational identity) and promote employee involvement. This research examines the effect of University Social Responsibility (USR) on the level of involvement and commitment of staff members in Ghanaian institutions. It also proposes that the sense of identity plays a role in mediating the relationship between USR and staff engagement. This study utilised a cross-sectional survey methodology. The poll utilised a two-stage multi-stage sampling procedure to choose 412 participants. The survey utilised a validated questionnaire using a 5-point Likert scale. The questionnaire had a Cronbach's alpha coefficient (?) greater than 0.70. The data acquired from this questionnaire was customised for the survey. The data collected were configured and subjected to Structural Equation Modelling for analysis at a significance level of p<.05 using the SMART pls software. The findings indicate that identification perception does not significantly and directly predict the mediation effect of internal CSR on employee engagement (beta=0.008; t<1.96; p=0.439: p>0.05), and external CSR on employee engagement (beta=0.002; t<1.96; p=0.443: p>0.05) in the surveyed Ghanaian universities. The study concluded that the impression of identification did not operate as a mediator in the predicted association between the internal and external corporate social responsibility activities of the universities and employee engagement. According to the findings and conclusion, Ghanaian universities should take into account several elements and adopt a comprehensive approach when aiming to enhance employee job engagement. It is important not to exclusively concentrate on employee identification with the institution. It is advisable for the administration of Ghanaian institutions to develop efficient employee-focused engagement strategies and activities, both internally and externally, to boost the welfare of their workers, promote a sense of belonging, and improve overall performance.

DOI 10.36096/ijbes.v6i2.4841 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Examining the drivers of artificial intelligence adoption in Nigeria’s supply chain management landscape

Adewale Hassan

International Journal of Business Ecosystem & Strategy · 2024

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The evolution of artificial intelligence and varying perspectives on its integration within the supply chain management landscape tend to influence organisations’ ability to adapt to changing market conditions and maintain relevance and competitiveness. Using a quantitative approach, this study explored the drivers of artificial intelligence adoption in Nigeria’s supply chain management landscape. A survey questionnaire was the primary means of collecting quantitative data from 80 local supply chain practitioners, which was analysed through statistical tests. Results from the study established support and leadership from senior management, availability of technological infrastructure, and regulatory framework and regulatory considerations as the foremost drivers of AI adoption in Nigeria’s supply chain landscape. The study's findings provide valuable insights for policymakers, industry practitioners, and academic researchers. The study posits that fostering a conducive environment for AI implementation, addressing regulatory ambiguities, and enhancing technological capabilities will be imperative for unlocking the full benefits of AI in Nigeria's supply chain management landscape.

DOI 10.36096/ijbes.v6i2.4760 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Utilisation of M-government in Matjhabeng local municipality: a necessity for effective public participation

Malefetsane Alphons Mofolo

International Journal of Business Ecosystem & Strategy · 2024

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Since the first case of the COVID-19 pandemic in South Africa in 2020, public participation in municipalities took a knock as COVID-19 regulations prohibited large crowds from gathering. Because the Matjhabeng local municipality's valuation roll was about to be renewed, this became a major point of contention. As a result, this article investigated how Matjhabeng local municipality conducted public participation to comply with the law during the pandemic. The study is primarily quantitative, but qualitative aspects are also included. According to the findings, the municipality failed to use other platforms to ensure that no one was left behind while drafting the rates policy. As a result, it is suggested that the use of m-government in Matjhabeng local municipality is necessary for public participation during COVID-19 and beyond.

DOI 10.36096/ijbes.v6i2.4782 Crossref citations3 OpenAlex citations
JOURNAL ARTICLE

Effects of green policies on sustainability of local economies in Africa

Masa Sylvester Motadi

International Journal of Business Ecosystem & Strategy · 2024

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This article conducts a thorough analysis of the potential impacts of environmentally friendly policies on the long-term viability of renewable energy and waste management policies on the economics of local regions within the African Continental Free Trade Area. The research examines how these policies intersect with the development of intra-African enterprise and local employment rates. The study employs a qualitative methodology, utilising an exploratory research design to investigate African economic performance metrics. It also uses qualitative data to gain a deeper understanding of the subtle implications of policies. The research evaluates the economic consequences of these policies in African contexts by utilising a range of secondary sources, such as governmental reports, peer-reviewed studies, and policy evaluations. Initial results indicate that although green policies have resulted in substantial environmental advantages, their influence on intra-African economies is intricate and diverse.  The report asserts that comprehending these dynamics is crucial for policymakers, practitioners, and researchers who have an interest in fostering sustainable development and inclusive economic growth in Africa. The study suggests the adoption of environmentally friendly policies that take into account the economic conditions inside Africa and aim to achieve a local economy that is both environmentally sustainable and inclusive.  

DOI 10.36096/ijbes.v6i2.4812 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

Learning accumulation from unfamiliar environments: informal focus groups

Sechene Stanley Gololo · Solly Matshonisa Seeletse

International Journal of Business Ecosystem & Strategy · 2024

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Informal and accidental focus groups emerged in which academic personnel of the same higher education institutions (HEIs) who travel together in small vehicles, stimulated the interest to embark on this writing. The people traveling together have to interact with one another even where they initially did not know each other, due to close proximity. These opportunities took place in various settings of South Africa, such as years and places. The authors realised that especially when these trips are too long, dialogues that take place there can include informative life lessons. They then formerly decided to ‘collect’ data through observations, sometimes taking field notes such as in anthropological research approaches. The findings from very few focus groups produced a variety of lessons for the authors, but it was more pleasing that the lessons learned by the focus group members on those platforms were massive. The study found the proximity and separation of different departments as lost opportunities. It then recommends the introduction of interactions of an informal nature for experts of different fields, including those who do not even know one another.  

DOI 10.36096/ijbes.v6i2.4830 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Board demographic characteristics and governance practices of SOEs in Ghana

Kwaku Asiedu-Nketiah · Yakubu Yakubu · Dennis Yao Dzansi

International Journal of Business Ecosystem & Strategy · 2024

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Across the globe and particularly in the developing country settings, there has been an upsurge of interests from businesses, academics and policy-makers alike in understanding the relationship between corporate board characteristics and governance practices of State-Owned Enterprises (SOEs). This understanding especially in post-pandemic era would aid in formulating best policies for optimal performance of the SOEs. The aim of this study was to investigate the influence of board characteristics on corporate governance practices in SOEs in Ghana. Utilizing a structured questionnaire, data was collected from employees across various SOEs and analysed through Smart-PLS structural equation modelling. The findings indicate that board demographic characteristics have a significantly positive impact on governance practices, underscoring the importance of diversity in board composition. This outcome highlights the need for SOE policymakers to prioritize board diversity to enhance governance efficacy. This research enriches the literature on corporate governance in the developing country context and has practical implications for enhancing SOE management and performance. It also provides a foundation for future research to explore the dynamics of board characteristics in different contexts.

DOI 10.36096/ijbes.v6i2.4860 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

The worth of corporate social responsibility in SME growth to large corporate size

Solly Matshonisa Seeletse

International Journal of Business Ecosystem & Strategy · 2024

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This study investigated the relationship between corporate social responsibility (CSR) and the growth of small and medium-sized enterprises (SMEs). It examined the extent to which SMEs can engage in CSR to achieve larger sizes. A purposive study selected three large corporates that started as SMEs and grew to become large corporates through CSR. Interviews with managers leading CSR in these corporates revealed that CSR can be a key driver of growth, leading to larger sizes. The study concludes that CSR can be effectively used by SMEs to enhance their growth, potentially even to multinational enterprise levels. Recommendations include training employees in CSR knowledge, integrating CSR into business operations, prioritizing CSR initiatives, exposing management to CSR, and incorporating CSR into the mission for strategic status.

DOI 10.36096/ijbes.v6i2.5032 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

Causal theories explaining the erosion in South African state and public services: a theoretical overview

Rozenda Hendrickse

International Journal of Business Ecosystem & Strategy · 2024

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The erosion of the South African state and its public services can be understood through various social, political and economic factors. These issues are complex and multifaceted, often intertwined and mutually reinforcing. Several theories and patterns can help explain the erosion of the state and public services in the country. The core objective of this paper is to elucidate the foregoing factors, using purposely selected theories as philosophical lenses through which to understand why service delivery dilemmas prevail, and why state institutions are eroding. This paper is located within a qualitative paradigm, in particular narrative reviews, where secondary sources of information was consulted. This paper makes a conceptual contribution to the notion of the erosion of South African public sector institutions in general, and the field of Public Administration in particular. The paper recognises that addressing the erosion of the South African state and public services requires comprehensive strategies and reforms, including tackling corruption, improving the education and healthcare systems, creating jobs, and addressing economic inequalities. It also necessitates strengthening institutions and promoting good governance to restore public trust and to ensure sustainable development.

DOI 10.36096/ijbes.v6i2.5053 Crossref citations3 OpenAlex citations
JOURNAL ARTICLE

Maximizing productivity, harnessing the power of portable gadgets for SMTE business communication in Eastern Cape peri-urban areas

Bukelwa Mbinda

International Journal of Business Ecosystem & Strategy · 2024

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This study examines attitudes towards the use of portable devices for Information and Communication Technology (ICT) adoption in Small and Medium-sized Tourism Enterprises (SMTEs) in peri-urban areas of the South African Eastern Cape province. A comprehensive examination of portable gadgets in business ICT and their impact on SMTEs in Eastern Cape peri-urban areas was performed using a non-probability purposive sampling technique to select eight SMTEs, with a quantitative methodology approach adopted, using a structured questionnaire for an in-depth interview. Data captured from structured interview sessions were deductively coded with the aid of software (NVivo version 12), with the transcribed interview data divided into different meaningful codes in this process; developed based on the difference, similarities, and meanings that emerged. The findings suggest a positive attitude towards portable digital device and technology use in SMTEs in the tourism sector in Eastern Cape peri-urban areas. Smartphones were found to play a crucial role as essential business tools, particularly favored in rural settings, while laptops were indicated as valued for their portability, serving as indispensable tools for daily business activities, while tablets hold less significance. The results highlight participant reliance on smartphones for business operations as critical, since these devices streamline numerous tasks, improve convenience, and enable seamless connectivity while mobile. The use of tablets in the tourism and hospitality sectors appears to be limited. The finding’s additionally indicated participants are heavily reliant on laptops for routine business activities, due to their portability and convenience. Desktop computers were, furthermore, found to primarily be used as backup systems, indicating a diverse, portable ICT gadget usage pattern among participants.

DOI 10.36096/ijbes.v6i2.5191 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

Employees’ perceptions of corporate social responsibility in a selected manufacturing enterprise in South Africa

Itumeleng Maome

International Journal of Business Ecosystem & Strategy · 2024

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Despite small and medium enterprises (SMEs) being the backbone of any economy, their performance is not satisfactory. Corporate Social Responsibility (CSR) is frequently utilised to improve business sustainability and meet stakeholder responsibilities. However, literature focuses on CSR practices in larger corporations, neglecting the practice in SMEs. On the other hand, CSR research usually overlooks internal stakeholders such as employees. In order to bridge this gap, the researcher investigated internal stakeholders’ perceptions of CSR in a South African medium-sized organization located in the eThekwini municipal area, as this perspective is critical in developing a comprehensive CSR strategy. Data for this research was gathered through interviews and focus group discussions with managers and employees of the selected organization. Thematic content analysis was the primary method utilised for analysing the collected data, which was aided by NVivo 12 software for complete data processing and organization. The findings revealed that employees view CSR as a viable practice that encourages dedication and motivation to improve work performance. CSR implementation within the organization is seen as an effective motivational tool, resulting in greater output, increased staff dedication, decreased absenteeism, and increased employee turnover. The researcher argues that CSR can increase employee performance and emphasizes the necessity for SME managers to incorporate social, environmental and employee-related CSR projects into their business strategy to improve overall performance.

DOI 10.36096/ijbes.v6i2.5210 Crossref citations1 OpenAlex citations
JOURNAL ARTICLE

External factors affecting entrepreneurial financial governance strategies of the technical universities in Ghana

Richard Ofosu Dwamena · Lawrence Mpele Lekhanya · Eric Kofi Boadi

International Journal of Business Ecosystem & Strategy · 2024

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The study examined important external elements that have an impact on the technical universities (TUs) in Ghana's entrepreneurial financial governance methods. It highlights the difficulties TUs have managing their finances and the critical role that entrepreneurial finance plays in overcoming these financial limitations. A questionnaire was used by respondents as the data gathering tool in the researcher's quantitative investigation. Purposive sampling was utilised in the study to choose the 160 respondents that participated. According to the study, external environmental factors like political and economic factors, regulatory boundaries set by the state, competition between TUs, insufficient budgetary allocation, inefficient financial monitoring systems, and a lack of dynamic capabilities all have a significant impact on entrepreneurial financial governance strategies. According to the study, technical universities (TUs) in Ghana can increase revenue production, augment government financing, and satisfy their objective of offering high-quality education by applying creative initiatives and improving financial governance processes. This study offers policymakers and key stakeholders in the education sector useful insights to improve the financial sustainability and performance of Technical Universities (TUs) in Ghana. It does this by doing a thorough examination of the external environment and its impact on financial governance initiatives. Through an analysis of the effects of political and economic variables, insufficient budgetary provisions, and inadequate financial monitoring frameworks, this research highlights the imperative for Technical Universities in Ghana to give special consideration to these external elements

DOI 10.36096/ijbes.v6i2.5270 Crossref citations0 OpenAlex citations
JOURNAL ARTICLE

Supply chain management (SCM) framework for small and medium manufacturing enterprises (SMEs) in Ghana

Mitchell Dodzi Morvey · Lawrence Mpele Lekhanya · Eric Kofi Boadi

International Journal of Business Ecosystem & Strategy · 2024

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Efficient supply chain management is essential for small and medium-sized enterprises (SMEs) in Ghana to guarantee a dependable flow of products and services, sustain competitiveness, and promote growth and job creation. The objective of this study is to analyse the current supply chain models utilised by manufacturing small and medium-sized enterprises (SMEs) in Ghana. Additionally, it intends to propose a prototype model that will aid manufacturing SMEs in achieving sustainability, growth, and future expansion in Ghana and other regions. The Conceptual framework was developed by examining variables identified in the existing literature on supplier management practices in small and medium-sized enterprises (SMEs), as well as inventory management approaches that are relevant to SMEs. A structured questionnaire was employed to collect data from the main source. This study employs a mixed method approach, which includes the participation of 363 respondents. Interviews and surveys were carried out with small and medium-sized enterprise (SME) owners and managers. The data was analysed using the SPSS (v 27.0) computer application, which involved both inferential and descriptive statistical analysis. The findings revealed essential components of the prototype, such as the implementation of supply management (SM), proficient information management (IM), streamlined distribution strategies, and strong marketing and sales strategies, in addition to customer relationship management (CRM) and effective post-sales services. Implementing these supply chain management (SCM) principles effectively can guarantee the sustainability, growth, employment generation, and overall performance of small and medium-sized enterprises (SMEs) in Ghana.

DOI 10.36096/ijbes.v6i2.5280 Crossref citations2 OpenAlex citations
JOURNAL ARTICLE

The influence of social media use on corporate reputation at a higher education institution

Lerato Relebohile Maboee · Paulene Naidoo · Nisha Ramlutchman · Veena Parboo Rawjee

International Journal of Business Ecosystem & Strategy · 2024

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The use of social media in organisations can assist in the creation and maintenance of a good brand, reputation and image largely due to the potential of developing interactive relationships with various stakeholders. This not only aids in building stakeholder relationships, but also in increasing an organisation’s visibility. The aim of this research was to assess how a higher education institution, specifically the Durban University of Technology (DUT) in South Africa, uses social media platforms to build and maintain a positive corporate reputation. Additionally, the research examined how the institution actively engages with their target audience on social media platforms. A quantitative methodology was adopted with a sample population of 180 students from the DUT. Data was collected through the distribution of questionnaires to students and analysed using the Statistical Package for the Social Sciences (SPSS) version 25.0. Findings revealed that social media plays an important role for organisations as a vital tool to build and maintain corporate reputation online, as well as communicating effectively and actively with various target audiences. The research recommends that organisations prioritise investing in social media platforms and communicate effectively and actively with their audiences online.

DOI 10.36096/ijbes.v6i2.5141 Crossref citations1 OpenAlex citations