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This study investigates the structural impact of greenwashing perceptions on green purchase intentions through the dual mediating mechanisms of green skepticism and green confusion within the local skincare brand context in Indonesia. Grounded in the Stimulus–Organism–Response (S-O-R) framework, a quantitative research design was executed using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a purposive sample of 105 Generation Z consumers in Sleman Regency, Special Region of Yogyakarta. The findings demonstrate that greenwashing perceptions directly suppress green purchase intention (β=−0.460,p=0.014) while significantly driving both green skepticism (β=0.660,p=0.005) and green confusion (β=0.741,p<0.001). Furthermore, green skepticism (β=−0.244,p<0.001) and green confusion (β=−0.252,p<0.001) exert negative effects on green purchase intention. Specific indirect effect testing confirms that both green skepticism (VAF=25.9%) and green confusion (VAF=28.9%) function as partial complementary mediators. This study advances sustainable business ecosystem strategy by illustrating how deceptive environmental communications trigger parallel psychological barriers that diminish consumer engagement. Managerial recommendations prioritize transparent sustainability disclosures, verifiable third-party eco-certifications, and educational branding to build long-term stakeholder trust.

Research on organizational sustainability (OS) remains a global debate. Consequently, organizations have become increasingly interested in adopting leadership styles to drive sustainability goals. Thus, in the present study we examined the impact of green transformation leadership (GTL) on OS and its dimensions (environmental, social, and economic), focusing on the mediating role of green talent management (GTM). We employed a quantitative methodology, using questionnaires for data collection and SPSS (version 25) and AMOS (version 23) for data analysis. The sample consisted of lower-level leadership, including executive management and department heads from Egypt’s renewable energy organizations. We gathered 250 valid responses. The findings indicate that GTL has a positive impact on OS both directly and indirectly through GTM. Also, we found that GTM mediates the relationship between GTL and OS. These findings strengthen the view that the effectiveness of GTL is fundamentally reflected in the adoption of sustainable strategies and is the cornerstone for enabling an organization to achieve OS. Our research addresses a gap in the literature by examining the impact of GTL on OS while considering the impact of GTM, which previous researchers did not consider. In addition, we provide managerial implications for renewable energy organizations as well as limitations and directions for future research.

Sustainability has emerged as a strategic imperative for small manufacturing enterprises, particularly in light of increasing expectations to operate responsibly across economic, social, and environmental domains. This study investigates the interconnectedness of the Triple Bottom Line (TBL) elements and their collective influence on sustainable business practices. Rather than examining these dimensions in isolation, the research adopts a holistic lens to explore how their interplay shapes organisational behaviour and long-term viability within the small manufacturing sector in KwaZulu-Natal, South Africa. Drawing on both theoretical frameworks and empirical evidence, the study offers insights into how enterprises can integrate TBL principles into their strategic orientation to foster resilience and sustained growth. The findings reveal that a balanced and synergistic approach to economic performance, social responsibility, and environmental stewardship enhances the capacity of firms to adapt, innovate, and thrive in complex operating environments. A structured questionnaire was administered to a stratified sample of 450 small manufacturing enterprises, and the resulting data were analysed using correlation techniques to uncover patterns and relationships among key variables. The study contributes practical guidance for business leaders and policymakers seeking to leverage the TBL framework not merely as a reporting mechanism, but as a transformative tool for embedding sustainability into core organisational processes.

Amid growing consumer and societal expectations for environmental responsibility, this study examines how retailers’ sustainability practices drive customer loyalty through the mediating role of retailer legitimacy and the moderating role of consumer scepticism. Drawing on legitimacy theory, the objective of this study is to develop and test a conceptual model linking sustainability practices, corporate reputation, retailer legitimacy, consumer scepticism, and customer loyalty. Data from a cross-sectional survey of South African retail consumers were analysed using structural equation modelling. The results show that sustainability practices enhance both retailer legitimacy and customer loyalty, with legitimacy significantly mediating the effects of sustainability and corporate reputation on loyalty. Corporate reputation also strongly predicts retailer legitimacy. The study’s novelty lies in being the first to empirically test retailer legitimacy as a mediator in the sustainability–loyalty relationship within retailing, and to reveal the moderating influence of consumer scepticism. From a managerial perspective, the findings underscore the importance of transparent and credible communication of sustainability initiatives in strengthening legitimacy and fostering enduring customer loyalty, particularly in emerging markets where scepticism may be heightened.

This research explores the social and environmental impacts of fast fashion in Durban-based SMME, focusing on sustainability opportunities and challenges in the local clothing industry. Adopting a qualitative research design, using content analysis and snowball sampling, the study investigates the practices of apparel enterprises, the role of consumer behaviour, and the adoption of green business models and circular economy principles. Key findings indicate that there is greater awareness and implementation of sustainable practices in large businesses, including the use of renewable energy and fair labour practices. But there is insignificant implementation by small businesses owing to financial constraints and resource limitations. The study finds gaps in consumer education about the negative impacts of fast fashion and calls for specific education and policy intervention. The research uses dynamic capabilities theory to justify how companies reshape resources in reaction to pressures for sustainability and defines community involvement as a new aspect of sustainable action. Its recommendations involve investment in sustainable design, education for consumers, and collaboration among multiple stakeholders. The research adds to sustainability discourse and calls for localized, adaptive strategies to mitigate the adverse effects of fast fashion in emerging markets.

The study aims to examine and analyze the role of strategic flexibility on green business performance with eco innovation and green manufacturing as mediating variables. This research adopts a quantitative approach with a purposive sampling technique. The object of the study is manufacturing companies in East Java that are registered under the PROPER program. A total of 136 respondents participated in this study. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results show that strategic flexibility significantly influences green business performance, strategic flexibility has a significant effect on eco innovation, strategic flexibility significantly affects green manufacturing, eco innovation and green manufacturing positively influence green business performance, and eco innovation and green manufacturing partially mediate the effect of strategic flexibility on green business performance. The importance of green business performance lies in its ability to support long-term environmental and economic sustainability through innovation and operational transformation. Companies with greater flexibility are more likely to adopt green practices and respond to dynamic environmental changes effectively. This research makes a theoretical contribution by supporting the Resource-Based View (RBV), which highlights the importance of internal resources and capabilities in achieving sustainability goals. Practically, the study provides insights for companies to strengthen strategic adaptability and promote innovation-driven environmental practices.

The hospitality business faces the complex task of environmental sustainability due to its significant carbon footprint.  This field of research remains inadequately examined, particularly in Africa.  The research intends to investigate green human resource management and its impact on sustainable performance in a specific hotel in Lagos State, Nigeria.  The primary research questions and objectives were addressed through an interpretative paradigm utilising a qualitative case study methodology, employing purposive sampling from a sample size of 10 participants via semi-structured interviews, with the data subjected to thematic analysis.  The resource-based view theory served as a framework for the investigation.   Furthermore, two primary topics emerged from the study's findings: the existing green human resource management techniques and the impact of green human resource management on employees.  Ultimately, the study determined that green human resource management is essential for the sustainability of hotel operations and advocated for the standardisation of green human resource management practices within the selected hotel, while concurrently endorsing ongoing training programs to enhance a workforce dedicated to sustainability.  This study significantly contributes to both theory and practice for hotel management leaders and provides practical insights for the hotel industry to enhance environmental management.

This study examined the impact of Green Human Resource Management (Green HRM) practices on promoting decent work conditions in Ilala Municipal, Tanzania. Specifically, the research focused on key indicators of decent work, including fair wages, a safe working environment, social protection, job security, and respect and dignity in the workplace. The study employed a mixed-method approach, combining both quantitative surveys and qualitative interviews, to gather insights on the extent to which Green HRH aligned with Decent works Data were collected from 120 respondents, including employees and HR managers from the public and private sectors, as well as HR professionals from the industrial, service, and retail sectors. The findings revealed that the implementation of Green HRM practices, such as environmental training, sustainable recruitment, eco-friendly workplace policies, and performance appraisal for sustainability, positively influenced decent work conditions. Employees expressed higher levels of job satisfaction, work-life balance, health and safety, and opportunities for growth. The study concluded that Green HRM not only fosters environmental sustainability but also enhances employee well-being by promoting a supportive and secure work environment. Recommendations include strengthening employee engagement in green initiatives, improving health and safety measures, expanding social protection, and promoting a culture of respect and dignity. The study contributes to the growing body of literature on the intersection of sustainability and human resource management and suggests areas for future research, including the role of digital transformation and sector-specific analyses of Green HRM practices.

Individuals are becoming more aware of the negative effects of the rapid fashion industry and are shifting to second-hand clothes. Due to its potential to minimize clothing waste, purchasing second-hand garments is reflected as environmentally friendly. Using an online questionnaire survey, this research examines the factors influencing consumers’ purchasing intention of second-hand clothing via the mediation of individualism and product attitude by applying the Statistical Package for the Social Sciences (SPSS) 25.0 and the Analysis of Moment Structures (AMOS) 25.0 to analyze the data collected information. The proposed models are expanded by additional construct factors to evaluate their influence on purchase intention. The results indicate that online second-hand clothing purchase intention (PI) is partially explained by the theory of planned behavior (TPB) with product attitude (PA) and individualism (IN). Among the additional factors encompassed, consumer perceived value (CPV) and consumer perceived risk (CPR) negatively impacted the consumer’s intention to buy second-hand clothing. Additionally, this study validates the effectiveness of the integrated model of TPB in interpreting customers’ buying intentions for second-hand clothing. This study also yielded theoretical and managerial implications, as well as proposals for further research.

This study examines the impact of green perceived value and green perceived risk on repurchase intention mediated by  green trust in Adidas green products. This study is explanatory and employs a quantitative methodology. The study's population comprised individuals who purchased Adidas green products. This study employs a purposive sampling technique. The sample size consists of 190 respondents. The data utilized in this study were gathered by questionnaire. The acquired data were analyzed using SEM (Structural Equation Modeling) PLS. The findings indicated that Green Perceived Value positively enhances repurchase intention and trust. Furthermore, Green Perceived Risk adversely affects repurchase intention and trust, while Green Trust enhances repurchase intention. Green Trust can enhance the relationship between Green Perceived Value and Green Perceived Risk regarding repurchase intention, but its mediation role is partial. This study highlights that to increase repurchase intention, Adidas should focus on high green perceived value through consistent product quality and emphasize its environmental commitment to attract younger consumers. Although green perceived risk is low, Adidas should minimize negative risks and maintain product quality. Additionally, green trust plays a crucial role in strengthening consumer confidence and attracting new customers.

This study was conducted to examine the effect of 3D printing cost, 3D printing technology adoption and regulatory compliance on environmental sustainability among 3D printing firms in South Africa. The study also investigated the mediating effect of regulatory compliance on the relationships between 3D printing cost and 3D printing technology adoption on environmental sustainability. The study adopted a deductive research approach, quantitative research method and an explanatory correlational research design. Simple random sampling technique was used to select a total of 152 employees of 3D printing firms in South Africa. Questionnaires served as the data collection instruments, and online data gathering was done using Google Forms. The Statistical Package for Social Sciences (SPSS) version 26 software was used for data coding, data entry, and descriptive statistics. Smart PLS 4 was used to conduct partial Least Squares (PLS) Structural Equation Modelling. Results of the study indicate that a significant negative relationship exists between 3D printing cost and environmental sustainability while a significant positive relationship was found to exist between 3D printing technology adoption and environmental sustainability among 3D printing firms in South Africa. A significant positive relationship also exists between 3D printing regulatory compliance and environmental sustainability. For mediation effects, it was found that 3D printing regulatory compliance negatively mediates the relationship between cost and environmental sustainability. The results also indicated that regulatory compliance does not mediate the relationship between 3D printing technology and environmental sustainability. The study concludes that, in as much as 3D printing costs and technology adoption are essential, regulatory compliance has significant role to play in ensuring the maximization of environmental sustainability in South Africa’s 3D printing industry.

The motivation behind this study is rising concern about climate change and its impact on future generations. Mining companies in Zimbabwe are significant contributors to environmental degradation. The study tested the relationship between climate action and green human capital management and its sub-variables of green recruitment and selection, green training and development, green reward management, and green performance management. The quantitative survey utilized a sample size of 383 employees across the Zimbabwean mining sector. The study found that green human capital, green training and development, and climate action are being implemented in the Zimbabwean mining sector. However, the study found that mining enterprises need to implement green recruitment and selection, green reward management, and green performance management, which is a cause for concern. The study accepts all hypotheses as multiple linear regression, which showed a significant positive relationship between climate action and green human capital and its sub-variables. The study recommends that organizations utilize green human capital management practices in the fight against climate change and its consequences. The study adds to the body of knowledge on green human resources by providing valuable insights into green human capital activities that generate maximum climate action.

This study aims to investigate the impact of green empowering leadership (GEL) on organisational citizenship behaviour toward the environment (OCBE) of employees in hospitality firms. Green empowering leadership is a newly conceptualized leadership style that combines traditional empowering leadership with a focus on environmental sustainability. Therefore, the purpose of this study is to examine how GEL can improve OCBE in hospitality firms. To test hypotheses and accomplish study goals, the social exchange theory (SET) theory was combined with a quantitative research strategy. Data was collected from hotel employees in a cross-sectional survey and the study adopted the convenience and purposive sampling method, and the survey participants were middle level managers of hotels. The study used the Partial Least Square-Structural Equation Modelling (PLS-SEM) for data analysis. The findings indicate a positive effect of green empowering leadership and OCBE. The findings of the study have important implications for policy and practice in the hospitality industry. There is the need for hotel to adopt green practices and incorporate ecological concerns in their strategy and operation.

This study aims to analyze the role of top management support on green social capital with an employee ecological behavior mediation mechanism in the hospital industry in Indonesia. Quantitative analysis was used for data analysis and questionnaires as a data collection technique were disseminated online using Google Forms to 442 employees with random sampling techniques. Data analysis using SEM-PLS with the help of SmartPLS application. The results found that top management support had a significant effect on green social capital. Furthermore, top management support have a significant effect on employee ecological behavior. Then employee ecological behavior has a significant effect on green social capital. In addition, employee ecological behavior mediates in part the influence of top management support on green social capital.

The purpose of the study is to ascertain the influence of ecolabels in the consumption of certified green products. It explores ecolabels in Durban, hoping to gain valuable insights into ecolabels’ role in influencing the consumption of certified green products. The study employed a quantitative and a non-probability sampling method to understand the influence of ecolabels among green consumers in Durban. To ensure that the data represents the diversity of Durban consumers, a random sampling method was adopted. The data was collected using questionnaires and analysed using the IBM SPSS Version 25. The study employed a sample of 384 customers from retail malls within selected Durban suburbs. The findings revealed that consumers generally have a positive perception of ecolabels and are likely to recommend certified green products. However, the data also revealed that there is scepticism around certified green products as they are considered expensive and can perhaps be attributed to the high cost of certification, credibility issues and the cost associated with the ecolabelling. There is a potential trend towards wider acceptance, with more respondents trusting the authenticity of ecolabels than not. The study also found that older respondents and those with higher income tend to have a more positive perception of ecolabels, potentially due to higher disposable income and greater familiarity with the concept. This suggests that addressing concerns about cost and credibility could further increase positive consumer perception of ecolabels. Businesses can use these findings to develop strategies to address consumer concerns about the cost and credibility of certified green products. They can also target marketing efforts towards older demographics and higher-income consumers who are more receptive to ecolabels. Policymakers can use the findings to evaluate the effectiveness of existing ecolabeling programs and also develop strategies to increase consumer awareness and trust in ecolabels, especially younger audiences.

As a country contributing 1.4 tons of plastic waste to the world's waters, Indonesia requires a mature green concept implementation from various stakeholders. However, it is regrettable that no FMCG company has a comprehensive strategy to commit to switching from single-use plastics. This concept enables companies to play in an underutilized niche market. This study fills the knowledge gap by investigating the complex relationship between environmental knowledge, environmental concern, consumer attitudes, and purchase intentions for plastic-bottled beverages. Data were obtained through an online questionnaire distributed to 297 respondents in the East Java. Data were processed using path analysis, revealing that environmental knowledge and concern, as well as consumer attitudes, have a positive and significant relationship with green purchase intention. Environmental knowledge and concern also positively and significantly affect consumer attitudes. Moreover, positive consumer attitudes can reduce the influence of environmental knowledge and concern on purchasing environmentally friendly products. This confirms that positive consumer attitudes towards environmentally friendly products are not the only factor influencing their purchase intentions.

This study examines the significance of green purchase behaviour in small and medium-sized enterprises (SMEs) and explores the mediating and moderating roles of waste management and eco-regulation in this context. The theoretical frameworks of resource-based view was utilized to conceptualize the relationships and dynamics between green purchase behaviour, waste management, eco-regulations, and sustainable performance in SMEs. Insights from these theoretical perspectives help in understanding how internal resources, capabilities, external pressures, and institutional factors interact to drive sustainability practices and business outcomes. Using a cross-sectional design, a questionnaire survey was administered to 225 SME owners. Using the Structural Equation Modelling (SEM) technique of Partial Least Squares (PLS), this study empirically analyses the relationships between green purchase behaviour, waste management practices, eco-regulations, and sustainable performance in SMEs. The results confirmed that green purchase behaviour (GPB) positively impacts waste management (WM). Furthermore, WM positively impacts financial performance (FP), social performance (SP) and environmental performance (EP). The results validate the mediating role of WM. The moderating results revealed that eco-regulation (ER) does play a moderating role in proposed relationships. As SMEs worldwide grapple with the imperative to adopt sustainable business practices, this study provides valuable insights and a roadmap for SMEs seeking to navigate the complex landscape of environmental responsibility and social accountability. The findings provide practical guidance for SMEs striving to strike a balance between economic success and environmental stewardship, fostering a holistic approach to sustainability of SMEs.

This paper aims to examine the influence of the variables Green Human Resource Management (GHRM), Change-Oriented Organizational Citizenship Behavior (OCB), Service Innovation Performance, and Narcissism. The approach used in this research is a quantitative approach. The sample used in this research was hotel workers, totaling 218 respondents. Research data was obtained from the results of filling out a questionnaire and analyzed using Structural Equation Modeling analysis techniques with the help of Smart PLS program. The results of this research show that (i) GHRM has a positive and significant effect on Service Innovation Performance, the higher the GHRM, the higher the Service Innovation Performance, and vice versa; (ii) GHRM has a positive and significant effect on Change-Oriented OCB, the higher the GHRM, the higher the Change-Oriented OCB, and vice versa; (iii) Change-Oriented OCB has a positive and significant effect on Service Innovation Performance, the higher the Change-Oriented OCB, the higher the Service Innovation Performance, and vice versa; (iv) Change-Oriented OCB can mediate the indirect influence of GHRM on Service Innovation Performance; (v) Narcissism does not moderate the influence of GHRM on Service Innovation Performance. In general, the conclusion drawn from this research is that the implementation of GHRM practices and the development of Change-Oriented OCB are important in improving the Service Innovation Performance of hotel workers in Yogyakarta. Hotel management in Yogyakarta can pay attention to these aspects to strengthen competitive advantages and provide excellent services to hotel guests.

The objective of this study was to investigate the challenges encountered by organisations when integrating sustainable marketing into their strategic strategies. The research adopted a qualitative research design. Participants were selected from a representative sample of Zimbabwean organisations from various industries that have incorporated sustainable practices into their marketing strategy. Purposive sampling was used to select businesses encompassing various industries, sizes, and degrees of sustainability integration. This study, grounded in stakeholder theory, unveils challenges in implementing sustainable marketing strategies, including consumer awareness, resource constraints, hesitancy from stakeholders, competition from alternatives, regulatory complexities and measurement difficulties, underscoring the critical role of stakeholder engagement in navigating these challenges. Organisations must strategically incorporate sustainable practices by optimising resources, reducing inefficiencies, and aligning with sustainability goals, promoting the connection between resource optimization and environmental preservation. Further, they have leverage partnerships with sustainable suppliers, NGOs, and stakeholders to enhance sustainability initiatives by pooling resources, sharing costs, and overcoming budget constraints. Further study could investigate effective strategies for overcoming stakeholder hesitancy and fostering greater stakeholder engagement in sustainability initiatives.

This study aims to explore key drivers of tourism sustainability practices and their impact on the sustainable competitive performance of the tourism accommodation industry. The study adopts an exploratory research design under qualitative research, using semi-structured interviewing of owners and managers of tourism accommodation firms using the TOE framework and RBV theory. The findings reveal that technological sustainability expertise, executive sustainability support, organizational resources and capability, service intermediary sustainability practices, collaborative innovation adoption capability, tourism sustainability regulatory policy, and sustainability practices perceived by residents are the key drivers of TSP. The outcomes also show that tourism sustainability practices have a positive impact on the SCP of accommodation firms. This study makes a theoretical contribution to the literature on tourism sustainability by exploring how TOE antecedents motivate firms to adopt sustainability practices as product innovation, which in turn enhance SCP. Also, this study provides strong backing for the premises of the TOE framework, and RBV theory offers valuable practical insights for managers and owners. This will aid in identifying the pivotal factors influencing TSP and SCP, enabling the implementation of innovative strategies to enhance firm competitiveness. Also, the research can help the government and policymakers formulate sustainable tourism policies to promote tourism innovations. The adoption of sustainable practices has been a focal point for both academic researchers and professionals in the tourism industry. However, there has been insufficient exploration of the TOE drivers that facilitate the integration of tourism sustainability within the context of TAFs in a developing country. Therefore, this study aims to fill this gap in knowledge.