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This study investigates the structural impact of greenwashing perceptions on green purchase intentions through the dual mediating mechanisms of green skepticism and green confusion within the local skincare brand context in Indonesia. Grounded in the Stimulus–Organism–Response (S-O-R) framework, a quantitative research design was executed using Partial Least Squares Structural Equation Modeling (PLS-SEM) on a purposive sample of 105 Generation Z consumers in Sleman Regency, Special Region of Yogyakarta. The findings demonstrate that greenwashing perceptions directly suppress green purchase intention (β=−0.460,p=0.014) while significantly driving both green skepticism (β=0.660,p=0.005) and green confusion (β=0.741,p<0.001). Furthermore, green skepticism (β=−0.244,p<0.001) and green confusion (β=−0.252,p<0.001) exert negative effects on green purchase intention. Specific indirect effect testing confirms that both green skepticism (VAF=25.9%) and green confusion (VAF=28.9%) function as partial complementary mediators. This study advances sustainable business ecosystem strategy by illustrating how deceptive environmental communications trigger parallel psychological barriers that diminish consumer engagement. Managerial recommendations prioritize transparent sustainability disclosures, verifiable third-party eco-certifications, and educational branding to build long-term stakeholder trust.

Sustainability has emerged as a strategic imperative for small manufacturing enterprises, particularly in light of increasing expectations to operate responsibly across economic, social, and environmental domains. This study investigates the interconnectedness of the Triple Bottom Line (TBL) elements and their collective influence on sustainable business practices. Rather than examining these dimensions in isolation, the research adopts a holistic lens to explore how their interplay shapes organisational behaviour and long-term viability within the small manufacturing sector in KwaZulu-Natal, South Africa. Drawing on both theoretical frameworks and empirical evidence, the study offers insights into how enterprises can integrate TBL principles into their strategic orientation to foster resilience and sustained growth. The findings reveal that a balanced and synergistic approach to economic performance, social responsibility, and environmental stewardship enhances the capacity of firms to adapt, innovate, and thrive in complex operating environments. A structured questionnaire was administered to a stratified sample of 450 small manufacturing enterprises, and the resulting data were analysed using correlation techniques to uncover patterns and relationships among key variables. The study contributes practical guidance for business leaders and policymakers seeking to leverage the TBL framework not merely as a reporting mechanism, but as a transformative tool for embedding sustainability into core organisational processes.

Amid growing consumer and societal expectations for environmental responsibility, this study examines how retailers’ sustainability practices drive customer loyalty through the mediating role of retailer legitimacy and the moderating role of consumer scepticism. Drawing on legitimacy theory, the objective of this study is to develop and test a conceptual model linking sustainability practices, corporate reputation, retailer legitimacy, consumer scepticism, and customer loyalty. Data from a cross-sectional survey of South African retail consumers were analysed using structural equation modelling. The results show that sustainability practices enhance both retailer legitimacy and customer loyalty, with legitimacy significantly mediating the effects of sustainability and corporate reputation on loyalty. Corporate reputation also strongly predicts retailer legitimacy. The study’s novelty lies in being the first to empirically test retailer legitimacy as a mediator in the sustainability–loyalty relationship within retailing, and to reveal the moderating influence of consumer scepticism. From a managerial perspective, the findings underscore the importance of transparent and credible communication of sustainability initiatives in strengthening legitimacy and fostering enduring customer loyalty, particularly in emerging markets where scepticism may be heightened.

The hospitality business faces the complex task of environmental sustainability due to its significant carbon footprint.  This field of research remains inadequately examined, particularly in Africa.  The research intends to investigate green human resource management and its impact on sustainable performance in a specific hotel in Lagos State, Nigeria.  The primary research questions and objectives were addressed through an interpretative paradigm utilising a qualitative case study methodology, employing purposive sampling from a sample size of 10 participants via semi-structured interviews, with the data subjected to thematic analysis.  The resource-based view theory served as a framework for the investigation.   Furthermore, two primary topics emerged from the study's findings: the existing green human resource management techniques and the impact of green human resource management on employees.  Ultimately, the study determined that green human resource management is essential for the sustainability of hotel operations and advocated for the standardisation of green human resource management practices within the selected hotel, while concurrently endorsing ongoing training programs to enhance a workforce dedicated to sustainability.  This study significantly contributes to both theory and practice for hotel management leaders and provides practical insights for the hotel industry to enhance environmental management.

This study was conducted to examine the effect of 3D printing cost, 3D printing technology adoption and regulatory compliance on environmental sustainability among 3D printing firms in South Africa. The study also investigated the mediating effect of regulatory compliance on the relationships between 3D printing cost and 3D printing technology adoption on environmental sustainability. The study adopted a deductive research approach, quantitative research method and an explanatory correlational research design. Simple random sampling technique was used to select a total of 152 employees of 3D printing firms in South Africa. Questionnaires served as the data collection instruments, and online data gathering was done using Google Forms. The Statistical Package for Social Sciences (SPSS) version 26 software was used for data coding, data entry, and descriptive statistics. Smart PLS 4 was used to conduct partial Least Squares (PLS) Structural Equation Modelling. Results of the study indicate that a significant negative relationship exists between 3D printing cost and environmental sustainability while a significant positive relationship was found to exist between 3D printing technology adoption and environmental sustainability among 3D printing firms in South Africa. A significant positive relationship also exists between 3D printing regulatory compliance and environmental sustainability. For mediation effects, it was found that 3D printing regulatory compliance negatively mediates the relationship between cost and environmental sustainability. The results also indicated that regulatory compliance does not mediate the relationship between 3D printing technology and environmental sustainability. The study concludes that, in as much as 3D printing costs and technology adoption are essential, regulatory compliance has significant role to play in ensuring the maximization of environmental sustainability in South Africa’s 3D printing industry.

The motivation behind this study is rising concern about climate change and its impact on future generations. Mining companies in Zimbabwe are significant contributors to environmental degradation. The study tested the relationship between climate action and green human capital management and its sub-variables of green recruitment and selection, green training and development, green reward management, and green performance management. The quantitative survey utilized a sample size of 383 employees across the Zimbabwean mining sector. The study found that green human capital, green training and development, and climate action are being implemented in the Zimbabwean mining sector. However, the study found that mining enterprises need to implement green recruitment and selection, green reward management, and green performance management, which is a cause for concern. The study accepts all hypotheses as multiple linear regression, which showed a significant positive relationship between climate action and green human capital and its sub-variables. The study recommends that organizations utilize green human capital management practices in the fight against climate change and its consequences. The study adds to the body of knowledge on green human resources by providing valuable insights into green human capital activities that generate maximum climate action.

This study aims to investigate the impact of green empowering leadership (GEL) on organisational citizenship behaviour toward the environment (OCBE) of employees in hospitality firms. Green empowering leadership is a newly conceptualized leadership style that combines traditional empowering leadership with a focus on environmental sustainability. Therefore, the purpose of this study is to examine how GEL can improve OCBE in hospitality firms. To test hypotheses and accomplish study goals, the social exchange theory (SET) theory was combined with a quantitative research strategy. Data was collected from hotel employees in a cross-sectional survey and the study adopted the convenience and purposive sampling method, and the survey participants were middle level managers of hotels. The study used the Partial Least Square-Structural Equation Modelling (PLS-SEM) for data analysis. The findings indicate a positive effect of green empowering leadership and OCBE. The findings of the study have important implications for policy and practice in the hospitality industry. There is the need for hotel to adopt green practices and incorporate ecological concerns in their strategy and operation.

This study aims to analyze the role of top management support on green social capital with an employee ecological behavior mediation mechanism in the hospital industry in Indonesia. Quantitative analysis was used for data analysis and questionnaires as a data collection technique were disseminated online using Google Forms to 442 employees with random sampling techniques. Data analysis using SEM-PLS with the help of SmartPLS application. The results found that top management support had a significant effect on green social capital. Furthermore, top management support have a significant effect on employee ecological behavior. Then employee ecological behavior has a significant effect on green social capital. In addition, employee ecological behavior mediates in part the influence of top management support on green social capital.

This study aims to explore key drivers of tourism sustainability practices and their impact on the sustainable competitive performance of the tourism accommodation industry. The study adopts an exploratory research design under qualitative research, using semi-structured interviewing of owners and managers of tourism accommodation firms using the TOE framework and RBV theory. The findings reveal that technological sustainability expertise, executive sustainability support, organizational resources and capability, service intermediary sustainability practices, collaborative innovation adoption capability, tourism sustainability regulatory policy, and sustainability practices perceived by residents are the key drivers of TSP. The outcomes also show that tourism sustainability practices have a positive impact on the SCP of accommodation firms. This study makes a theoretical contribution to the literature on tourism sustainability by exploring how TOE antecedents motivate firms to adopt sustainability practices as product innovation, which in turn enhance SCP. Also, this study provides strong backing for the premises of the TOE framework, and RBV theory offers valuable practical insights for managers and owners. This will aid in identifying the pivotal factors influencing TSP and SCP, enabling the implementation of innovative strategies to enhance firm competitiveness. Also, the research can help the government and policymakers formulate sustainable tourism policies to promote tourism innovations. The adoption of sustainable practices has been a focal point for both academic researchers and professionals in the tourism industry. However, there has been insufficient exploration of the TOE drivers that facilitate the integration of tourism sustainability within the context of TAFs in a developing country. Therefore, this study aims to fill this gap in knowledge.

This study aims to determine and analyze the influence of Environmental Concern, Environmental Knowledge, and Perceived Value on Purchase Intention. This is a survey research with the data collection tool used as a questionnaire. The population of this study is the potential consumers of green products in social commerce Instagram. The data sources in this study are primary data from 110 respondents using purposive sampling. The criteria for respondents in this research are potential consumers who are active on social commerce Instagram, potential consumers who intend to buy green products on social commerce Instagram, and potential consumers who know about green products. This research is done with a multiple linear regression method. The study results conclude that: i) Environmental awareness, environmental knowledge, and perceived value have a significant effect on purchase intention, ii) Environmental awareness has a positive and significant influence on purchase intention, and iii) Environmental knowledge has a positive and significant influence. On purchase intention, iv) Perceived value positively and significantly affects purchase intention.

The environmental damage that has occurred so far has sparked concern and concern for the global community. The problem of environmental damage has also received the attention of the wider community, especially Indonesian consumers, starting from air pollution, water pollution, and most phenomenal is the problem of waste pollution. This paper aims to investigate the effects of consumer buying behavior on green products in Indonesia by linking several variables, including prosocial attitudes, green consumption values, and green communication. We conducted questionnaires and obtained data from 220 respondents, which were processed using PLS-SEM. We employed a hybrid analytics method, namely descriptive and statistical analysis using SmartPLS 3. This study shows that (i) prosocial attitudes significantly had a positive effect on green consumption value, (ii) green consumption value significantly had a positive effect on green communication, and (iii) green consumption value significantly had a positive effect on purchasing behavior. Finally, (iv) green communication positively affected purchasing behavior. Lastly, this study provides practical insights into identifying innovation opportunities for green products. Understanding consumer preferences and behavior toward green products enable managers to make effective and competitive marketing and branding decisions.

This study aims to examine and analyze the influence of green creativity and environmental commitment on business performance by considering the mediating influence of circular economy implementation in batik craft small and medium industries in Sleman Regency. This study is carried out using a quantitative method, with several samples of 120 respondents, the owner or manager of the natural dye batik crafts enterprise in Sleman Regency. The sampling technique is using a non-probability sampling technique. The data is collected by distributing questionnaires electronically. The research variables used in this study are green creativity and environmental commitment as the exogenous variable, business performance as the endogenous variable, and circular economy implementation as mediating variable. The data analysis is carried out using Partial Least Square (PLS) with the software of SmartPLS 3.0. The results of this study show that: (1) Green creativity has a significant favorable influence on the business performance of batik craft SMEs in Sleman Regency; (2) Environmental commitment has a significant positive influence on circular economy implementation; (3) Circular economy implementation has a significant positive influence on business performance, and (4) Circular economy implementation is not proven as mediating variable in the relationship of environmental commitment and business performance in batik craft SMEs in Sleman Regency. This study provides suggestions for batik owners to increase the creation of product samples for customers by utilizing virtual services to reduce the exploitation of natural resources. Further research is required at different times since this study is carried out during the Covid-19 pandemic.

Studies about the environment are still limited, especially on SME activities whose activities have an impact on the environment. The purpose of this study is to examine and analyze the effect of environmental commitment on circular economy implementation in the small batik industry in Sleman Regency. This study uses quantitative approach with 119 respondents as sample who are owners or managers of the natural dye batik industry in Sleman Regency. The sampling technique uses nonprobability sampling. The data is collected by distributing questionnaires electronically. The research variables are environmental commitment as the independent variable and circular economy implementation as the dependent variable. Researchers use SPSS to analyze the data. The results of the study indicate that environmental commitment has a positive and significant effect on the circular economy implementation in the small batik industry in Sleman Regency. The implication of this study is to enhance the literature and insight for business owners of the batik industry in Sleman Regency to increase the commitment to being responsible to the environment such as to conduct practices that do not damage the environment which will increase the circular economy implementation. Further research needs to examine the impact of the circular economy implementation on business sustainability.

The use of a product that is not environmentally friendly has become a crucial issue in preserving the environment. The waste from marketing activities, such as plastic waste, is currently becoming a threat to the environment and the economic sector. Companies must understand this problem and respond to it by providing products or services that can minimize environmental damage. The purpose of this study is to examine the influence of green knowledge, green brand, and willingness to be environmentally friendly toward a green purchase behavior. The object of this study is consumers in Bandung City, Indonesia, who have the experience of purchasing environmentally-friendly products such as eco-bag (shopping bags) as a means to minimize plastic waste. This study uses a quantitative method with explanatory research. The samples are taken from 125 respondents who were collected in three days in different places. The results of this study indicate that there is a quite high influence of green knowledge, green brand, and willingness to be environmentally friendly in explaining consumer purchasing behavior. This study provides the implication that in order to increase the purchase of green products, companies need to educate consumers regarding the benefits of using an environmentally-friendly product and provide a brand image that can support and promote green marketing.

Consumers highly value environmentally-conscious companies in today's world. These businesses announce their environmental awareness through various marketing tools such as advertising, public relations, sponsorship, social responsibility projects. These methods provide support to environmentalist images of brands since they are informative yet in some cases, they are perceived as unnatural by consumers. It is possible to say that being consistent and plain for actions taken for environmental activities have a direct impact on whether these activities are unnatural or sincere. In the article, the effects on brand and corporate image of green marketing practices of businesses were examined. While examining the image created by the green marketing practices of the brands in the consumer's mind, it is also important to examine the actions taken for social responsibility. Therefore, the green marketing application processes of the corporate social responsibility approach are examined. In this article, a fuel company's advertising film, which is known as environmentally friendly with green marketing practices, has been examined according to the semiotic analysis method.