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Research on organizational sustainability (OS) remains a global debate. Consequently, organizations have become increasingly interested in adopting leadership styles to drive sustainability goals. Thus, in the present study we examined the impact of green transformation leadership (GTL) on OS and its dimensions (environmental, social, and economic), focusing on the mediating role of green talent management (GTM). We employed a quantitative methodology, using questionnaires for data collection and SPSS (version 25) and AMOS (version 23) for data analysis. The sample consisted of lower-level leadership, including executive management and department heads from Egypt’s renewable energy organizations. We gathered 250 valid responses. The findings indicate that GTL has a positive impact on OS both directly and indirectly through GTM. Also, we found that GTM mediates the relationship between GTL and OS. These findings strengthen the view that the effectiveness of GTL is fundamentally reflected in the adoption of sustainable strategies and is the cornerstone for enabling an organization to achieve OS. Our research addresses a gap in the literature by examining the impact of GTL on OS while considering the impact of GTM, which previous researchers did not consider. In addition, we provide managerial implications for renewable energy organizations as well as limitations and directions for future research.

This research explores the social and environmental impacts of fast fashion in Durban-based SMME, focusing on sustainability opportunities and challenges in the local clothing industry. Adopting a qualitative research design, using content analysis and snowball sampling, the study investigates the practices of apparel enterprises, the role of consumer behaviour, and the adoption of green business models and circular economy principles. Key findings indicate that there is greater awareness and implementation of sustainable practices in large businesses, including the use of renewable energy and fair labour practices. But there is insignificant implementation by small businesses owing to financial constraints and resource limitations. The study finds gaps in consumer education about the negative impacts of fast fashion and calls for specific education and policy intervention. The research uses dynamic capabilities theory to justify how companies reshape resources in reaction to pressures for sustainability and defines community involvement as a new aspect of sustainable action. Its recommendations involve investment in sustainable design, education for consumers, and collaboration among multiple stakeholders. The research adds to sustainability discourse and calls for localized, adaptive strategies to mitigate the adverse effects of fast fashion in emerging markets.

The study aims to examine and analyze the role of strategic flexibility on green business performance with eco innovation and green manufacturing as mediating variables. This research adopts a quantitative approach with a purposive sampling technique. The object of the study is manufacturing companies in East Java that are registered under the PROPER program. A total of 136 respondents participated in this study. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results show that strategic flexibility significantly influences green business performance, strategic flexibility has a significant effect on eco innovation, strategic flexibility significantly affects green manufacturing, eco innovation and green manufacturing positively influence green business performance, and eco innovation and green manufacturing partially mediate the effect of strategic flexibility on green business performance. The importance of green business performance lies in its ability to support long-term environmental and economic sustainability through innovation and operational transformation. Companies with greater flexibility are more likely to adopt green practices and respond to dynamic environmental changes effectively. This research makes a theoretical contribution by supporting the Resource-Based View (RBV), which highlights the importance of internal resources and capabilities in achieving sustainability goals. Practically, the study provides insights for companies to strengthen strategic adaptability and promote innovation-driven environmental practices.

This study examined the impact of Green Human Resource Management (Green HRM) practices on promoting decent work conditions in Ilala Municipal, Tanzania. Specifically, the research focused on key indicators of decent work, including fair wages, a safe working environment, social protection, job security, and respect and dignity in the workplace. The study employed a mixed-method approach, combining both quantitative surveys and qualitative interviews, to gather insights on the extent to which Green HRH aligned with Decent works Data were collected from 120 respondents, including employees and HR managers from the public and private sectors, as well as HR professionals from the industrial, service, and retail sectors. The findings revealed that the implementation of Green HRM practices, such as environmental training, sustainable recruitment, eco-friendly workplace policies, and performance appraisal for sustainability, positively influenced decent work conditions. Employees expressed higher levels of job satisfaction, work-life balance, health and safety, and opportunities for growth. The study concluded that Green HRM not only fosters environmental sustainability but also enhances employee well-being by promoting a supportive and secure work environment. Recommendations include strengthening employee engagement in green initiatives, improving health and safety measures, expanding social protection, and promoting a culture of respect and dignity. The study contributes to the growing body of literature on the intersection of sustainability and human resource management and suggests areas for future research, including the role of digital transformation and sector-specific analyses of Green HRM practices.

Individuals are becoming more aware of the negative effects of the rapid fashion industry and are shifting to second-hand clothes. Due to its potential to minimize clothing waste, purchasing second-hand garments is reflected as environmentally friendly. Using an online questionnaire survey, this research examines the factors influencing consumers’ purchasing intention of second-hand clothing via the mediation of individualism and product attitude by applying the Statistical Package for the Social Sciences (SPSS) 25.0 and the Analysis of Moment Structures (AMOS) 25.0 to analyze the data collected information. The proposed models are expanded by additional construct factors to evaluate their influence on purchase intention. The results indicate that online second-hand clothing purchase intention (PI) is partially explained by the theory of planned behavior (TPB) with product attitude (PA) and individualism (IN). Among the additional factors encompassed, consumer perceived value (CPV) and consumer perceived risk (CPR) negatively impacted the consumer’s intention to buy second-hand clothing. Additionally, this study validates the effectiveness of the integrated model of TPB in interpreting customers’ buying intentions for second-hand clothing. This study also yielded theoretical and managerial implications, as well as proposals for further research.

This study examines the impact of green perceived value and green perceived risk on repurchase intention mediated by  green trust in Adidas green products. This study is explanatory and employs a quantitative methodology. The study's population comprised individuals who purchased Adidas green products. This study employs a purposive sampling technique. The sample size consists of 190 respondents. The data utilized in this study were gathered by questionnaire. The acquired data were analyzed using SEM (Structural Equation Modeling) PLS. The findings indicated that Green Perceived Value positively enhances repurchase intention and trust. Furthermore, Green Perceived Risk adversely affects repurchase intention and trust, while Green Trust enhances repurchase intention. Green Trust can enhance the relationship between Green Perceived Value and Green Perceived Risk regarding repurchase intention, but its mediation role is partial. This study highlights that to increase repurchase intention, Adidas should focus on high green perceived value through consistent product quality and emphasize its environmental commitment to attract younger consumers. Although green perceived risk is low, Adidas should minimize negative risks and maintain product quality. Additionally, green trust plays a crucial role in strengthening consumer confidence and attracting new customers.

The purpose of the study is to ascertain the influence of ecolabels in the consumption of certified green products. It explores ecolabels in Durban, hoping to gain valuable insights into ecolabels’ role in influencing the consumption of certified green products. The study employed a quantitative and a non-probability sampling method to understand the influence of ecolabels among green consumers in Durban. To ensure that the data represents the diversity of Durban consumers, a random sampling method was adopted. The data was collected using questionnaires and analysed using the IBM SPSS Version 25. The study employed a sample of 384 customers from retail malls within selected Durban suburbs. The findings revealed that consumers generally have a positive perception of ecolabels and are likely to recommend certified green products. However, the data also revealed that there is scepticism around certified green products as they are considered expensive and can perhaps be attributed to the high cost of certification, credibility issues and the cost associated with the ecolabelling. There is a potential trend towards wider acceptance, with more respondents trusting the authenticity of ecolabels than not. The study also found that older respondents and those with higher income tend to have a more positive perception of ecolabels, potentially due to higher disposable income and greater familiarity with the concept. This suggests that addressing concerns about cost and credibility could further increase positive consumer perception of ecolabels. Businesses can use these findings to develop strategies to address consumer concerns about the cost and credibility of certified green products. They can also target marketing efforts towards older demographics and higher-income consumers who are more receptive to ecolabels. Policymakers can use the findings to evaluate the effectiveness of existing ecolabeling programs and also develop strategies to increase consumer awareness and trust in ecolabels, especially younger audiences.

As a country contributing 1.4 tons of plastic waste to the world's waters, Indonesia requires a mature green concept implementation from various stakeholders. However, it is regrettable that no FMCG company has a comprehensive strategy to commit to switching from single-use plastics. This concept enables companies to play in an underutilized niche market. This study fills the knowledge gap by investigating the complex relationship between environmental knowledge, environmental concern, consumer attitudes, and purchase intentions for plastic-bottled beverages. Data were obtained through an online questionnaire distributed to 297 respondents in the East Java. Data were processed using path analysis, revealing that environmental knowledge and concern, as well as consumer attitudes, have a positive and significant relationship with green purchase intention. Environmental knowledge and concern also positively and significantly affect consumer attitudes. Moreover, positive consumer attitudes can reduce the influence of environmental knowledge and concern on purchasing environmentally friendly products. This confirms that positive consumer attitudes towards environmentally friendly products are not the only factor influencing their purchase intentions.

This study examines the significance of green purchase behaviour in small and medium-sized enterprises (SMEs) and explores the mediating and moderating roles of waste management and eco-regulation in this context. The theoretical frameworks of resource-based view was utilized to conceptualize the relationships and dynamics between green purchase behaviour, waste management, eco-regulations, and sustainable performance in SMEs. Insights from these theoretical perspectives help in understanding how internal resources, capabilities, external pressures, and institutional factors interact to drive sustainability practices and business outcomes. Using a cross-sectional design, a questionnaire survey was administered to 225 SME owners. Using the Structural Equation Modelling (SEM) technique of Partial Least Squares (PLS), this study empirically analyses the relationships between green purchase behaviour, waste management practices, eco-regulations, and sustainable performance in SMEs. The results confirmed that green purchase behaviour (GPB) positively impacts waste management (WM). Furthermore, WM positively impacts financial performance (FP), social performance (SP) and environmental performance (EP). The results validate the mediating role of WM. The moderating results revealed that eco-regulation (ER) does play a moderating role in proposed relationships. As SMEs worldwide grapple with the imperative to adopt sustainable business practices, this study provides valuable insights and a roadmap for SMEs seeking to navigate the complex landscape of environmental responsibility and social accountability. The findings provide practical guidance for SMEs striving to strike a balance between economic success and environmental stewardship, fostering a holistic approach to sustainability of SMEs.

This paper aims to examine the influence of the variables Green Human Resource Management (GHRM), Change-Oriented Organizational Citizenship Behavior (OCB), Service Innovation Performance, and Narcissism. The approach used in this research is a quantitative approach. The sample used in this research was hotel workers, totaling 218 respondents. Research data was obtained from the results of filling out a questionnaire and analyzed using Structural Equation Modeling analysis techniques with the help of Smart PLS program. The results of this research show that (i) GHRM has a positive and significant effect on Service Innovation Performance, the higher the GHRM, the higher the Service Innovation Performance, and vice versa; (ii) GHRM has a positive and significant effect on Change-Oriented OCB, the higher the GHRM, the higher the Change-Oriented OCB, and vice versa; (iii) Change-Oriented OCB has a positive and significant effect on Service Innovation Performance, the higher the Change-Oriented OCB, the higher the Service Innovation Performance, and vice versa; (iv) Change-Oriented OCB can mediate the indirect influence of GHRM on Service Innovation Performance; (v) Narcissism does not moderate the influence of GHRM on Service Innovation Performance. In general, the conclusion drawn from this research is that the implementation of GHRM practices and the development of Change-Oriented OCB are important in improving the Service Innovation Performance of hotel workers in Yogyakarta. Hotel management in Yogyakarta can pay attention to these aspects to strengthen competitive advantages and provide excellent services to hotel guests.

The objective of this study was to investigate the challenges encountered by organisations when integrating sustainable marketing into their strategic strategies. The research adopted a qualitative research design. Participants were selected from a representative sample of Zimbabwean organisations from various industries that have incorporated sustainable practices into their marketing strategy. Purposive sampling was used to select businesses encompassing various industries, sizes, and degrees of sustainability integration. This study, grounded in stakeholder theory, unveils challenges in implementing sustainable marketing strategies, including consumer awareness, resource constraints, hesitancy from stakeholders, competition from alternatives, regulatory complexities and measurement difficulties, underscoring the critical role of stakeholder engagement in navigating these challenges. Organisations must strategically incorporate sustainable practices by optimising resources, reducing inefficiencies, and aligning with sustainability goals, promoting the connection between resource optimization and environmental preservation. Further, they have leverage partnerships with sustainable suppliers, NGOs, and stakeholders to enhance sustainability initiatives by pooling resources, sharing costs, and overcoming budget constraints. Further study could investigate effective strategies for overcoming stakeholder hesitancy and fostering greater stakeholder engagement in sustainability initiatives.

Green human resource management, or GHRM, is a relatively new idea but is already thought to be an essential tool for fostering sustainable behavior in businesses. We intended to find out how GHRM affects worker pro-environmental behaviors (PEBs) by using worker engagement (WENG) and the green psychological climate (GPC) as mediators. The study tested and analyzed the suggested model using the PLS-SEM technique via SmartPLS 4. To gather data from 324 valid respondents—HR managers and employees—we used a quantitative study approach. These participants were chosen randomly from three industrial parks in Afghanistan. The analysis's findings demonstrated that GHRM possessed a positive impact on employees' PEBs. Furthermore, the employees' pro-environmental behaviors PEBs are fostered by the green psychological climate GPC and worker engagement WENG. The study presents new findings indicating that, in the Afghanistan industrial context, GHRM both directly and indirectly affects employees' PEBs through the partially mediating effects of GPC and WENG. The present research is significant because it fills in the gaps in the literature and offers new perspectives on GHRM. Notably, there aren't many GHRM studies that focus on Afghanistan's industrial sector. Furthermore, in analyzing these connections and evaluating the mediation effects, this study contributes to the body of knowledge currently available on PEBs.  Additionally, this study makes a practical contribution to the industrial sector by offering guidance on how to improve managers' understanding of GHRM policies, enhance employee PEBs at work, and foster an environmentally friendly organizational culture.

The 21st century has witnessed a rapid surge in industrial pollution, accompanied by the depletion of natural resources, prompting a collective call to action. As a result, the greening of corporations and ecological sustainability has emerged as a matter of paramount importance for decision-makers worldwide. This study, thereby, aims to examine the implementation of environmentally responsible (Green) human resource management practices in the health sector and their influence on organizational sustainability performance. Methodologically, a descriptive approach was employed, utilizing a questionnaire survey to collect data from 250 healthcare employees within Pakistan's healthcare sector. The study's statistical outcomes indicate that green hiring positively influences economic performance but not social and environmental performance. However, green training, involvement, performance management, and compensation are all positively related to organizational sustainability performance, encompassing social, economic, and environmental aspects in Pakistan’s healthcare sector. By summing up, this study concludes the significance of customizing green HR practices for enhancing sustainability performance in the healthcare sector. It underscores the crucial role played by green human resource management practices and their impact on organizational sustainability performance in a developing country context, specifically in Pakistan.

Green human resource management practices are widely accepted and are essential for encouraging sustainable behavior in organizations. We aimed to ascertain the relationship between employees' eco-friendly behavior and Green HRM practices by employing environmental awareness as a mediator. we analyzed and tested the suggested model Employing the PLS-SEM method through SmartPLS 4. The current study employed a quantitative research approach to collect data from 346 actual respondents. From six major public universities in Afghanistan, these participants were selected randomly. Based on the investigation, it was shown that green recruitment and selection, green training and development, green performance management, and green reward and compensation possessed a positive impact on employees' eco-friendly behavior.  Additionally, environmental awareness promotes eco-friendly conduct among the staff. The research provides updated outcomes showing that, through the partially moderating impacts of environmental awareness, green HRM practices in Afghanistan's public universities both directly and indirectly influence employees' eco-friendly behavior. The current study is noteworthy since it provides fresh insights into green HRM. Additionally, by examining these relationships and assessing the mediation effects, this work adds to the amount of literature already accessible on environmentally friendly behaviors.  Furthermore, current research makes a practical contribution to public universities by suggesting guidelines on how to increase academicians' awareness of green HRM practices, enhance eco-friendly behavior at work, and develop environmentally friendly behavior.

The relationship between green human resource management (GHRM) and environmental performance (EP) has received little attention in the past, despite the hotel management discipline's mediation analysis being one of the areas examined.  To fill this research gap, the study expands upon the Ability-Motivation-Opportunity (AMO) and social identity theory (SIT). It also goes beyond what has already been written by examining the relationship between environmental performance and green human resource management by examining the roles of Employee Green Commitment (EGC) and Organizational Citizenship Behavior towards the Environment (OCBE). According to a survey conducted on 273 hotel employees, it has been found that GHRM plays a positive and significant role in promoting Organizational Citizenship Behavior towards the Environment (OCBE), Employee Green Commitment (EGC), and environmental performance (EP) of hotels. Additionally, implementing green human resource management can have a considerable and favorable influence on both environmental performance and employees' commitment to eco-friendliness. It was observed that organizational citizenship behavior toward the environment and employee green commitment play a significant role in mediating the relationship between Green human resource management and hotel environmental performance. The data from the survey were analyzed using Smart-PLS 4 which involved conducting validity and reliability tests on the instruments and testing the hypothesized relationships using SEM analysis. Based on this report, it is recommended that HR managers and hotel top management develop green HRM policies to promote sustainability in the hospitality industry.

The main purpose of this study is to investigate how green human resource management (GHRM) influences environmental performance (EP) in hotels in South Africa: the mediating and moderating role of environmental concern (EC) and green human capital (GHC). The study followed the quantitative research design and a self-administer questionnaire was employed during the data collection process. Data was collected from two hundred fifteen hotels in a cross-sectional survey. The participants of this study were three-star, four-star, and five-star hotels in Gauteng province. The data was analysed using SmartPLS 4.0. The empirical findings of this study show that there is a significant positive relationship between GHRM and the EP of hotels. The study further shows that the relationship between GHRM and EP is partially mediated by EC and the relationship is also moderated by GHC at an average weight. The study has the following limitations and suggests some new study areas. First, the cross-sectional nature of the survey limits the ability to separate cause-and-effect relationships, and a longitudinal study will help to improve the results. Second, the survey was done on firms in one industry and one country. To improve the generalisability of the findings, further studies can include other industries in other countries. This paper fills a gap in the literature by exploring external business variables mediating and moderating the relationship between EC and GHC and contributes to the discussion on the contradictory results regarding the relationship between GHRM and EP.

An entrepreneurial approach is being highlighted by an increasing number of recent studies. The relationship between green entrepreneurial orientation (GEO) and environmental performance (EP) has been studied in the past, and it includes a number of apparatuses. The research's inconsistent findings are likely caused by the absence of the mediating and moderating effects of green competitive advantage (GCA) and green innovation (GI). This study investigates how GEO influences EP Johannesburg municipality in the Gauteng province: the role of GCA and GI. The data was collected form 424 respondents across the Johannesburg municipality. The data was analysed using SmartPLS 4.0. The empirical findings of this study show that there is a significant positive relationship between GEO and the EP of SMEs. The study further shows that the relationship between GEO and EP is partially mediated by GCA and the relationship is also moderated by GI at an average weight. This paper fills a gap in the literature by exploring external business variables mediating and moderating the relationship between GEO and EP and contributes to the discussion on the contradictory results regarding the relationship between GEO and EP. The study suggests some recommendations on how the managers of SMEs can improve GEO. These include the provision of training and development workshops on environmental strategy for management and employees.

Plastic has become the most waste in the world. No less evidence that the plastic we buy directly or indirectly from modern retail has caused global waste that cannot be disposed of from the face of the earth. Therefore, studies need to find out what factors can be used to reduce consumptive activities on plastic bags in modern retail. In this study, research data was obtained from businesspeople to confirm the factors that reduce purchase intention so that customers and businesspeople of modern retail can use alternatives to plastic bags such as paper bags, biodegradable bags, or goody bags. By exploring questionnaire data using SEM PLS, it was found that the elements of Green Procurement, Green Supply Chain Management, Green Marketing Strategy, and Customers' Environmental Attitudes positively and significantly became the main role in influencing purchase intention with a green concept to replace single-use plastic bags in modern retail.

This study investigates the impact of green self-identity, self-congruity, and perceived value on consumer purchase intention toward bioplastic products. This study uses a quantitative and purposive sampling method to collect data. The total number of respondents is 250 respondents. The proposed hypotheses are tested using Structural Equation Modeling (SEM). This study finds that green self-identity has a positive effect on perceived value. While self-congruity moderates the relationship between green self-identity and perceived value. In addition, perceived value has a positive impact on purchase intention, and green self-identity has a positive effect on purchase intention.

Although many studies on green marketing were conducted, factors influencing consumers toward their green purchases, for instance, perceived consumer effectiveness, still need to be explored. This study investigates factors such as eco-labels, product attributes, perceived consumer effectiveness, and environmental concern about green product purchases. The study surveyed 200 Indonesian students who purchased and used The Body Shop products. Overall, all the proposed hypotheses are supported. Specifically, eco-labels positively affect both product attributes and perceived consumer effectiveness. While both products attributes and perceived consumer effectiveness positively influence environmental concerns. The last hypothesis related to environmental concerns and green purchases also shows a positive relationship. Lastly, a green marketing strategy is discussed and proposed as the study's implication.